Are you looking for new ways to spread the word about your real estate business?
Whether your real estate business is brand new or has been around for years, video marketing can help you expand your reach and bring in all kinds of new buyers and sellers.
Even if you’ve never made a video before in your life, you can benefit from video marketing.
Read on for some tips that will help you get the hang of using video for real estate marketing.
Benefits of Video for Real Estate Marketing
What makes video marketing so special?
There are lots of reasons why real estate companies like Westbrook REI are turning to video marketing, including the following:
- Showcase houses in a new and interesting way
- Bring in new clients who might not be interested in reading content online
- You can enhance your click-through and open rates
- You can improve your online search engine rankings
Video can also help you to build trust with your audience and foster deeper connections.
Top Five Video Tips
As you can see, there are lots of reasons to use video as part of your real estate marketing efforts. If you’re new to the world of video, start by giving these tips a try:
1. Focus on Video Quality
When you’re putting together marketing videos, quality is key. Invest in some high-quality recording equipment so you can put out clear videos with great audio. You might even want to hire a part-time videographer to do the actual filming for you.
2. Plan Your Videos Ahead of Time
A good video marketing strategy takes some planning. If you want to have quality content to put out on a regular basis, you need to plan ahead. Take time to think about the types of videos you want to make and when you want to post them.
3. Tell a Story
It helps to get personal in your videos. Sure, you could post video tours of the houses you sell and leave it at that. If people feel a connection with you, personally, though, they’re going to be more inclined to think of your business when they’re buying or selling a house.
4. Use Testimonials
Testimonials are a powerful tool on their own, and video testimonials take things up a notch. Record short videos of your satisfied clients and display on your website and social media profiles.
5. Keep Your Videos Short
Finally, make sure your videos are kept short. Most video experts find that a video that lasts 2-3 minutes is optimal for holding people’s attention and getting your main points across.